SANDQVIST ROALD RED / Novoid Plus Skip to main content


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The Swedish bag brand Sandqvist was founded in 2004 by Anton Sandqvist. Soon his brother Daniel and their friend Sebastian also joined the company. The three founders all grew up in the same small countryside village in mid sweden before they settled in Stockholm in the late nineties. The nordic landscapes with its vast unpopulated areas, soaring mountains and remote cabins as well as an urban city lifestyle have always been the main inspirations of the brand. Accordingly, Sandqvist´s bags are uncomplicated and beautiful, with a clear Swedish heritage. ROALD Style. A classic backpack as they looked in the good old days. Heavy rust red 18 oz cotton canvas, straps in nature color tooling leather and details in soft, dark brown leather, all vegetable tanned. Grey cotton lining inside. Two pockets on the outside and one on the inside. Padded back and bottom, to conformably carr a laptop up to 15". Dimensions: 28 x 38 x 18 cm